Media Release

Manaakitanga Moments with Tamati Ellison

Tamati Ellison fronts “Manaakitanga Moments” - viral promo’s for Te Taura Whiri i te Reo Maori to generate awareness of Maori Language Week, and its theme Manaakitanga.

In the two part promo Tamati dreams of being a rugby star only to be brought back to reality by ‘Nan’ played by Puti Mackey. Various themes of manaakitanga are woven into the narrative.

Manaakitanga is a broad theme and can be interpreted many ways. In these promos we have chosen to apply manaakitanga to a “rugby” context as a means of acknowledging our national role as hosts for Rugby World Cup 2011.

But manaakitanga can also mean showing kindness, caring for others, treating people with respect, nurturing relationships and more. As such we hope to see a range of projects and initiatives across the nation reflecting this theme throughout Maori Language Week.

Part one of the promo has been released, with the second instalment’s release set for 20 June.

Following this the promos will also feature on Maori Television in the lead up to Maori Language Week which begins 4 July.