4 July 2020

Media Release

Progressive Enterprises embraces te reo again

Supermarket giant Progressive Enterprises has committed to perhaps one of the most significant Māori language initiatives by a corporate entity since the Māori language was made an official language in 1987, according to Te Taura Whiri i te Reo Māori.

For the second year running Progressive Enterprises has taken a proactive role promoting te reo Māori during Māori Language week.

This is a massive effort and has won strong praise from Te Taura Whiri i te Reo Māori.

Chief Executive Glenis Philip-Barbara says with 165 stores nation wide this effort will expose more than 2.5 million people to te reo Māori over Māori Language week.

I also note their commitment to the language is not just confined to Māori Language week either. Two weeks ago, Progressive Enterprises opened their first bilingual Countdown in Tokoroa. Another bilingual Countdown supermarket will be opened in Te Rapa later on in the year”

Last year Foodtown Woolworths and Countdown supermarkets across the country featured Māori words and phrases in promotional posters, and special ticketing. As well as that, their regular mailer, which reaches 1.4 million households, also featured bilingual components.

This year Progressive Enterprises continues their bilingual advertising approach and have added some online elements as well. In addition, Te Taura Whiri i te Reo Māori phrase books, based on the Māori Language Week theme ‘Manaakitanga’, are available for free at all Countdown supermarkets.

This represents a major achievement for te reo Māori, and Progressive Enterprises should be congratulated for their continued bravery and foresight in delivering the language to a nationwide audience. We will continue working with them to explore other ways to integrate the language across their business” says Glenis Philip-Barbara.

ENDS

Contact: Debra Jensen, 04 471 6725, 027 231 4297

debra@tetaurawhiri.govt.nz