25 July 2020

Media Release 

E Hika Vodafone!

Vodafone in partnership with Hika Group Limited are supporting Māori Language Week. Together they have launched a Māori language Smartphone application. The application offers the translation of more than 600 words and thousands of phrases at the touch of a screen.  

The Hika application developed by Auckland University senior lecturer Sophie Tauwehe Tamati, is a fun, engaging and portable tool which translates English to Māori in written and verbal forms. “Hika concept was inspired by my own experience of using English to help fast track my learning Māori. When it worked for me, I wanted to use it to help others. “Māori language is a beautiful, precious treasure for New Zealanders to embrace, cherish and pass on to their children and mokopuna,” says Sophie.

Vodafone has again lent its support to Māori Language Week. Russell Stanners, Vodafone NZ CEO, says: “We’re delighted to support the Hika application during Māori Language Week and beyond. It’s a fantastic innovation that uses modern technology to connect people in an easy and engaging way.” To celebrate Māori Language Week the Vodafone and Hika are offering the first 50,000 applications downloaded for free until 31 August 2012.

“Our vision is to have te reo Māori be a everyday means of communication, and I acknowledge both Hika and Vodafone for taking us a step closer to fulfilling that vision. This application contributes to mobilising our Māori language and have it be more accessible for everyone,” says Glenis Philip-Barbara, Chief Executive of Te Taura Whiri i te Reo Māori.


Nicky Birch
021 475 782  



Māori Language Week is made possible with the support of:

Te Taura Whiri i te Reo Māori – Māori Language Commission
Te Puni Kōkiri – Ministry of Māori Development
Te Kāhui Tika Tangata – Human Rights Commission